Another most important thing about Banner Design is to Focus the right content for the customers. If you own a company and want a fine Banner for advertisement then you must get a Clear & Focused point of view.
There will be a whole lot of things in a company, lots and lots of contents to be shown. But in your Banner you will avoid everything but the Attraction. Attracting customers is basically the first goal of every banners, So be focused on that. And of course, Make it Clear and Simple.
